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Why Real Millionaires Shop at Aldi: The Frugal Habits That Build Wealth

They live like paupers so they can spend like kings — and the everyday habits that set Australia’s wealthy apart might surprise you. Imagine this: Gina Rinehart, Australia’s richest woman with a net worth of $38 billion (2024 AFR Rich List), strolling through Woolies. She’s scanning unit prices, hunting for markdown stickers, and maybe even pulling out a coupon app on her phone.

HERO SECTION

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We help men 45–65 make sense of the second half of life.

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Why Real Millionaires Shop at Aldi: The Frugal Habits That Build Wealth

They live like paupers so they can spend like kings — and the everyday habits that set Australia’s wealthy apart might surprise you. Imagine this: Gina Rinehart, Australia’s richest woman with a net worth of $38 billion (2024 AFR Rich List), strolling through Woolies. She’s scanning unit prices, hunting for markdown stickers, and maybe even pulling out a coupon app on her phone.

How much is enough?

You’ve worked hard. Climbed ladders (literally or figuratively). Answered late-night emails. Sat in more meetings than anyone should

“It’s Giving… Confusion?” – A Playful Look at Language Across the Generations

“What on earth does ‘rizz’ mean?” “It’s giving Grandpa needs a glow-up.” Welcome to the linguistic frontier of

3. TOOLS FOR REFLECTION

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Why Real Millionaires Shop at Aldi: The Frugal Habits That Build Wealth

They live like paupers so they can spend like kings — and the everyday habits that set Australia’s wealthy apart might surprise you. Imagine this: Gina Rinehart, Australia’s richest woman with a net worth of $38 billion (2024 AFR Rich List), strolling through Woolies. She’s scanning unit prices, hunting for markdown stickers, and maybe even pulling out a coupon app on her phone.

Drinking in Australia. A cultural artefact or a crisis waiting to happen?

I remember when I first moved to Australia. I noticed something strange. I noticed at kids’ birthday parties

Fat Jabs for Men. What are the costs and the conversations we are not having?

Mac walks to the fridge, opens the door, pushes aside the case of coke zero and pulls out

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5. THE OTHERS WHO WALK WITH US

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A private membership for men who want to dig deeper.

Mate, you are drinking too much, and I am concerned.

On a recent boy’s football week away, I noticed Jimmy drank from midday onwards until 2 am. Not

Ageism: The Last Acceptable Workplace Prejudice

A recent Guardian report revealed that nearly 1 in 4 Australian employers consider 50 “old.” This would be hilarious if

Learning to be a rookie again

The Surprising Joy of Starting OveRemember your first job? Maybe you were pushing a mop or dunking fries

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Letters from the Vault

Monthly stories, tools, and reflections. Quiet. No hype.

Why Real Millionaires Shop at Aldi: The Frugal Habits That Build Wealth

They live like paupers so they can spend like kings — and the everyday habits that set Australia’s wealthy apart might surprise you. Imagine this: Gina Rinehart, Australia’s richest woman with a net worth of $38 billion (2024 AFR Rich List), strolling through Woolies. She’s scanning unit prices, hunting for markdown stickers, and maybe even pulling out a coupon app on her phone.

When Desire Disappears: Five Things to Consider When You Love Your Partner but Don’t Feel “In Love”

It’s not unusual for the heat to fade and the heart to feel confused in long-term relationships. But

Too Young to Forget: Changing the Story of EarlyOnset Dementia in Australia

When Fraser, a 41year-old father and researcher from Sydney, realised he couldn’t remember watching a movie he had

The lucky country… for whom, exactly?

Once upon a time in Australia (say, 1994), a Gen X bloke could leave school, land a bank

The Sandwich Generation 2.0: Sustaining Three Generations Without Losing Yourself

You raised your kids. They’ve finished school, maybe even uni. They’re ambitious twenty-somethings. Some of your music tastes

The AI Checklist: If You’ve Got These 5 Skills, You’re Not Going Anywhere

In a world awash with algorithms and automation, as a man in his fifties, it’s your emotional intelligence,